Your operation is simply a group of small details working together to achieve a goal.
Have a Dress Policy, ask your agents to dress casual and you will notice their engagement right away.
Working in your PJs and flip flops sounds like a dream come true, but to help shift your mindset to business, you might want to trade in your jammies for something a little more buttoned up. Make a flawless impression on your customers, and get the respect you deserve by doing whatever puts you into business mode. Ties and power suits are optional, but leave the wrinkled sweatpants and bunny slippers for days off.